Natural Retreats Wins Silver Distinction at 2026 MUSE Creative Awards: Season 2 for Excellence in Creativity

(Charlottesville, VA – Sept. 20, 2026) – Natural Retreats has been named a Silver winner at the 2026 MUSE Creative Awards: Season 2, earning international recognition for work that stood out in today’s competitive creative field

The MUSE Creative Awards recognize projects that turn strong creative thinking into work audiences can understand, remember, and respond to.

With more than 5,000 submissions received this season, the MUSE Creative Awards gathered work from agencies, brands, studios, production teams, and creative professionals around the world. The winning entries reflected the range of today’s creative industry, where ideas are shaped for visibility, audience connection, and measurable communication value.

Award-Winning Project

The recognized entry, Ski Club, earned Natural Retreats its distinction at the 2026 MUSE Creative Awards: Season 2.

Conceived by the company’s internal marketing team, the project was selected for the strength of its creative approach and the effectiveness of its execution. Its recognition reflects work that delivered a clear message while standing out within its category.

“Our talented team continues to create marketing campaigns that resonate,” Nathan Henris, vice president of marketing, said. “We provide the home base for ski vacations in more than 8 destinations across five states—that’s a lot of ski news! We created the Ski Club as a fun way to keep our guests engaged with all things snow. We’re honored to be recognized again by the esteemed MUSE Awards.”

Recognition Through an International Creative Jury

The 2026 MUSE Award: Season 2 entries were assessed by an international panel of 77 professionals from 20 countries, representing diverse experience from across the creative industry, including advertising, branding, content, digital media, production, marketing, and related communication fields.

Every entry was reviewed through a structured blind judging process. This allowed each submission to be evaluated for the strength of the work itself, with consideration given to creative idea, execution, and overall communication impact.

“Creative work has the power to shift attention, build recognition, and create meaningful response,” said Thomas Brandt, spokesperson of the International Awards Associate (IAA).

“The Season 2 winners of the MUSE Creative Awards show how a well-shaped idea can become work that resonates beyond its first impression. Their achievements reflect the standard of creative communication celebrated by MUSE.”

The full list of 2026 MUSE Creative Awards: Season 2 winners is available at museaward.com.  

About Natural Retreats

The Natural Retreats collection of brands offers travelers a curated selection of over 1,500 luxury properties in 11 iconic destinations across the United States—from the luxury experience of Natural Retreats and 360 Blue to the ultra-luxe Alaya Collection to the affordable luxury embodied by Callista. The company’s purpose: To inspire travel. Their commitment: To provide distinctively personalized service to our homeowners and guests. Their conviction: That travel is fundamental to the well-being of the individual and essential to the greater good of society. Learn more at naturalretreats.com. 

About MUSE Creative and Design Awards

The MUSE Creative Awards and MUSE Design Awards are prestigious international design competitions celebrating excellence in creativity and design across diverse industries. The awards honor innovative projects that push boundaries, inspire audiences, and redefine global standards of design innovation and creative excellence. Each year, the MUSE Awards unite the global creative community of designers, architects, brands, and agencies whose work shapes the future of creativity and design. 

About International Awards Associate (IAA) 

Established in 2015, the International Awards Association (IAA) is a global organization dedicated to recognizing professional excellence and outstanding achievements across industries. IAA organizes internationally recognized award programs, including the MUSE Creative Awards, MUSE Design Awards, Vega Digital Awards, NYX Awards, TITAN Business Awards, London Design Awards, NY Product Design Awards, French Design Awards, and Noble Business Awards, among others.