Average Daily Rate (ADR)

Average Daily Rate (ADR):

The Whitefish market experienced a healthy 10% year-over-year increase in ADR, rising from $250 in Q2 2024 to $275 in Q2 2025. This lift is significant given that Q2 is typically a transition period where rates can be harder to hold between winter and peak summer. The increase shows strong guest willingness to pay more for well-located, well-appointed homes. Demand is highest for properties that deliver a full experience; think outdoor living spaces, updated interiors, and proximity to the park or downtown. The rise in ADR is also being driven by better calendar management and pricing discipline among top-performing operators. Many properties pushed minimum stay requirements to drive higher nightly yields, especially around high-demand June weekends. The return of larger family groups and longer booking windows contributed to stronger pricing power. For homeowners, this suggests that investing in premium amenities and leveraging dynamic pricing tools is key to maximizing ADR in slower shoulder months.

Adjusted Occupancy Rate

Adjusted Occupancy Rate:

Adjusted paid occupancy for the broader Whitefish market landed at 27.4% in Q2 2025, down modestly from 31.2% the previous year. While this represents a year-over-year softening, it’s largely a reflection of evolving traveler behavior, namely shorter booking windows and a shift toward concentrated mid-to-late June activity. April and May continue to be some of the more challenging months to fill, particularly for homes without flexible minimum stays or standout location advantages. That said, occupancy was far from stagnant. Homes that adjusted pricing in real-time, offered compelling last-minute deals, and leaned into mid-week travel trends were able to stabilize bookings even during slower periods. There’s a clear pattern forming: the homes that adapt quickly to pacing signals are the ones that perform best.

Adjusted Revenue per Available Rental (RevPAR)

Adjusted Revenue per Available Rental (RevPAR):

RevPAR held steady year-over-year, closing Q2 2025 at $75, just a slight dip from $78 in Q2 2024. While at first glance this flat performance may seem static, it’s a win given the broader occupancy drop and the limited peak days in the Q2 calendar. The increase in ADR helped offset lower average occupancy, keeping total earnings per available rental in line with last year’s numbers. Additionally, RevPAR metrics are being bolstered by guest upsell options, concierge services, and extended stays.