Summit County 2026 Q1 Market Report

Summit Co., Market Reports, Investors

Summit County 2026 Q1 Market Report

Published on Apr 20, 2026

Dear Partners,

We hope you had a productive first quarter. We are excited to begin sharing short-term rental data, along with our insight regarding how it applies to the Summit County market. This report provides an overview of Key Performance Indicator (KPI) trends for Q1 of 2026 vs Q1 of last year. Our intention is to continue sharing these reports with quarterly updates on the broader Summit County short-term rental market

Report Sections

Market Overview

Market KPIs

Glossary

Market Overview

Summit County’s vacation rental market showed notable resilience in Q1 2026 despite softer winter conditions. While both ADR and Occupancy experienced moderate year-over-year declines, these shifts were largely driven by external factors, most notably below-average snowfall, rather than any fundamental weakening of the market.

Performance trends also highlighted a growing divide between property types. High-quality, well-managed homes proved more insulated from demand softening, particularly when paired with responsive pricing strategies, while more static inventory saw greater impact. As a result, RevPAR declined, reflecting the combined effect of rate and Occupancy pressures and reinforcing the importance of active revenue management in changing conditions.

Within this environment, Natural Retreats continued to outperform the broader market, demonstrating the value of a curated portfolio and hands-on management approach.

The following sections provide a detailed breakdown of these trends across ADR, Occupancy, and RevPAR.

Key Performance Indicators

The Data

This data was sourced from 72 property managers with +/- 6,600 properties, all of which are located within Summit County, Colorado.

Average Daily Rate (ADR)

Average Daily Rate (ADR):

The Summit County market saw marginal decline in ADR for Q1 2026, roughly 5%, reflecting ongoing demand for high-quality vacation rentals. Despite the decrease in ADR, Summit County is still firmly positioned as a premium ski rental market, with more diverse and affordable condo options in certain resort zones such as Keystone and Copper.

Market Occupancy

Occupancy:

The market experienced an 8.8% decline in Occupancy, largely due to lack of snowfall—but this was far from a collapse. Demand certainly softened but high-end and fully amenitized accommodations were more insulated to this decline, particularly when judicious price adjustment was implemented.

Market RevPAR

Revenue per Available Rental (RevPAR):

RevPAR, perhaps the most important KPI, decreased to $225, a 13.3% year-over-year loss, based on the Occupancy and ADR performances. RevPAR balances Occupancy with Rate, offering a more complete picture of how well a rental is performing. Occupancy was likely impacted by the lack of price elasticity in response to reduced demand which drove an increase in the RevPAR gap.

Natural Retreats vs Summit County Market – RevPAR

Natural Retreats outperformed the broader market by over 85% in Adjusted RevPAR. This outperformance primarily represents the higher quality homes that Natural Retreats represents in the market. Being discerning about the inventory we bring on allows us to command a higher ADR than the market and deliver higher levels of services to homeowners and guests.

The Summit County market remains resilient, a benefit that enhances the value of vacation rentals for owners—especially those homes placed with expert property management companies. As a trusted local operator, Natural Retreats helps homeowners optimize both Occupancy and Revenue through dynamic pricing, luxury guest services, and hands-on home care.

KEY-DATA KPI DEFINITIONS

Glossary

ADR (Average Daily Rate) measures the average Unit Revenue paid by guests for the Guest Nights in a given time period. ADR = Unit Revenue (Nightly) / Guest Nights.
APO (Adjusted Paid Occupancy) calculates the percentage of Guest Nights out of the total nights available for guests to book, or the Nights Available. Adjusted Paid Occupancy = Guest Nights / Nights Available.
Adjusted RevPAR (Revenue Per Available “Room”) is calculated by multiplying the Adjusted Paid Occupancy % by the ADR. A critical KPI for measuring revenue performance, Adjusted RevPAR takes into account both the average rate at which you booked the property (ADR) and the number of nights it was booked less owner nights and holds (Adjusted Paid Occupancy). This provides a better indicator of overall performance when compared to looking at the ADR or the Occupancy alone. Adjusted RevPAR = Adjusted Paid Occupancy % x ADR (or) Total Unit Revenue / Total Available Paid Nights in a given period.

Partner with Natural Retreats

We’re actively seeking partnerships with real estate professionals who want to offer added value to their clients. Whether your buyers are exploring vacation home investments or sellers who need a compelling income story, we’re here to help with:

Complimentary revenue projections
Pre-market rental assessments
Seamless onboarding for new homeowner clients
Consultation of current short-term rental regulations

Natural Retreats provides expert vacation rental management designed to drive returns and preserve property value. We're actively partnering with local agents to help buyers and sellers unlock the full potential of short-term rentals.

Learn More

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Vacation Rental Management

Discover how partnering with Natural Retreats can help you succeed. Our Homeowner Experience Guide includes all you need to know about vacation rental management in destinations.