Average Daily Rate (ADR)

The Park City vacation rental market recorded a 2.7% YoY increase in ADR during Q2, driven primarily by strong performance in April. Demand was especially robust during the first two weeks of the month, as the timing of the Easter holiday contributed to stronger booking demand and supported higher rates. ADR moderated in both May and June compared to the same periods in 2025, reflecting softer pricing amid evolving demand patterns. Despite these monthly declines, the overall quarterly increase demonstrates the market's ability to maintain rate strength during peak demand periods.

Park City Market Occupancy

Occupancy trends contrasted with ADR performance during Q2. While ADR benefited from strong April rates, April recorded the largest YoY Occupancy decline for the period, driven primarily by resorts closing earlier than usual due to challenging snow conditions. Overall, the Park City market experienced a 5% decline in Occupancy for the quarter. Despite the slower start, demand improved meaningfully in June, suggesting a rebound in summer travel. This increase may reflect pent-up demand for Mountain West destinations following weather-related disruptions in the first quarter, providing an encouraging signal for the remainder of the summer season

Park City Market RevPAR

RevPAR, arguably the most comprehensive measure of vacation rental performance, remained essentially flat YoY in Q2 2026. By combining Occupancy and ADR, RevPAR provides a more complete view of overall revenue performance than either metric alone. While April experienced strong ADR but weaker Occupancy due to the early end of the ski season, June saw the opposite trend, with improving Occupancy accompanied by softer rates. These offsetting dynamics balanced one another over the course of the quarter, resulting in stable YoY RevPAR despite fluctuations in the individual performance metrics.

Natural Retreats VS Park City Market

Natural Retreats outperformed the broader Park City market by more than 11% in Adjusted RevPAR during Q2, with particularly strong performance in April and June. This outperformance reflects the strength of our curated portfolio of high-quality homes, combined with proactive revenue management and responsive pricing strategies.

By remaining selective about the homes we represent, we’re able to command higher ADRs than the broader market while delivering an elevated experience for both homeowners and guests. Our focus on luxury accommodations, personalized guest services, and attentive property care continues to differentiate our portfolio in a competitive market.

Looking ahead, Park City remains a resilient vacation rental destination, reinforcing the long-term value of professionally managed homes. As a trusted local operator, Natural Retreats helps homeowners maximize both Occupancy and revenue through dynamic pricing, data-driven revenue management, exceptional guest experiences, and comprehensive home care.