Christopher Stenger
Regional Manager of Business Development
Dear Partners,
We hope your summer is off to a strong start. As part of our ongoing effort to share meaningful insights, we are pleased to provide a quarterly snapshot of short-term rental performance in Park City. This report highlights key market trends and how they compare Natural Retreats’ portfolio during Q2 of 2025.
Whether you're a local homeowner, prospective buyer, or simply following the market, this report offers helpful insights into current trends and guest demand across the area.
Market Overview
The Park City vacation rental market remained competitive in Q2 2025, shaped by evolving regulations and increasingly price-sensitive travelers. Guest demand held steady across core resort areas, driven by Park City’s year-round appeal and event-driven tourism, further boosted by late-season ski traffic following spring storms. Travelers continue to prioritize professionally managed homes in desirable locations, even as pricing pressure and regulatory shifts influence booking patterns. New developments in Canyons Village and Deer Valley point to long-term growth for the region.
Q2 2025 Key Performance Indicators
The Data
Sourced from Direct. Data represents approximately 76 property managers and 3,200 vacation rentals across the greater Park City area.
Average Daily Rate (ADR)
Average Daily Rate (ADR):
The Park City market achieved an average ADR of $223 in Q2 2025, representing a 5.7% decline year-over-year. This reflects softer pricing during the quarter as property managers adjusted rates to make bookings in competitive spring and early summer months.
Park City Market Occupancy
Occupancy:
Market occupancy averaged 13.7% in Q2 2025, representing a 13.9% year-over-year increase. This increase was supported by last-minute bookings from travelers drawn by late spring snowfall and extended ski conditions.
Park City Market RevPAR
Revenue per Available Rental (RevPAR):
Market RevPAR ended the quarter at $30, reflecting a 7.4% year-over-year increase. While average rates declined, higher occupancy levels more than offset this, driving overall revenue growth. This performance highlights how strategic rate adjustments successfully converted demand into increased bookings and improved total revenue across the market.
Natural Retreats vs. Park City Market – Q1 2025
Natural Retreats achieved a RevPAR of $34 for Q2 of 2025, outperforming the market average of $30. Our performance lift was supported by steady ski-driven traffic, with many of our homes positioned near lift access and core resort amenities, helping to capture higher nightly rates. Much of our RevPAR lift was driven by late-season ski demand, with many guests booking last-minute to take advantage of fresh powder from spring storms—highlighting Park City’s unique ability to extend winter traffic well into Q2.
KEY-DATA KPI DEFINITIONS
Glossary
We’re actively partnering with real estate professionals throughout the Park City area to help their clients make the most of vacation home ownership. Whether your clients are considering purchasing a second home or preparing to sell, we can provide valuable rental insights, including:
