Christopher Stenger
Regional Manager of Business Development
Dear Partners,
We hope you had a strong start to the year. As part of our ongoing effort to share meaningful insights, we’re excited to provide a quarterly snapshot of short-term rental performance in Park City. This report highlights key market trends and how they compare to Natural Retreats' portfolio during the first quarter of 2025.
Whether you’re helping buyers assess investment opportunities or assisting sellers in building a compelling listing story, we hope this data supports your efforts.
Market Overview
The Park City vacation rental market experienced a more competitive landscape in early 2025, shaped by growing inventory and increased rate sensitivity among travelers. Despite these shifts, guest demand remained stable—particularly for professionally managed homes offering elevated design and service.
The first quarter of the year showed strength in rate growth, and while occupancy softened slightly, properties with quality positioning and thoughtful pricing still delivered healthy returns.
Q1 2025 Key Performance Indicators
The Data
This data was sourced from 83 property managers and approximately 3,350 properties across the greater Park City area.
Average Daily Rate (ADR)
Average Daily Rate (ADR): ADR in Park City saw a 1.1% increase year-over-year, rising from $686 in Q1 2024 to $694 in Q1 2025. February delivered the strongest results, with an average nightly rate of $736, supported by peak winter travel demand.
Park City Market Occupancy
Occupancy: Adjusted paid occupancy held steady throughout Q1. January dipped slightly by 1 point, February improved by 2 points, and March remained flat year-over-year. The market averaged 56.7% occupancy for the quarter, reflecting solid winter travel patterns despite a competitive booking environment.
Park City Market RevPAR
Revenue per Available Rental (RevPAR), which measures both occupancy and rate performance, remained stable across Q1. On average, Park City’s market RevPAR increased 1.8% year-over-year, rising from $386 to $391, with February showing the strongest monthly performance at $464, a 5.9% increase over the prior year.
This modest shift reflects healthy demand and rate resilience, particularly during peak periods. Homes with strong design, amenities, and professional management continue to drive the best returns.
Natural Retreats continued to deliver competitive performance throughout Q1, with strategic rate management and a focus on premium guest experiences playing a key role in maintaining RevPAR stability despite increased market pressure.
Natural Retreats vs. Park City Market – Q1 2025
In Q1 2025, Natural Retreats achieved an average RevPAR of $922, compared to the market average of $391—more than 2.3x higher. This strong performance reflects the value of our high-quality inventory, strategic pricing, and dedicated local support.
As traveler expectations evolve, homes with thoughtful design, standout locations, and high-touch service are driving the strongest results. We remain committed to positioning our portfolio for long-term success and maximizing value for our partners.
We’re actively partnering with real estate professionals throughout the Park City area to help their clients make the most of vacation home ownership. Whether your clients are considering purchasing a second home or preparing to sell, we can provide valuable rental insights, including:
