Self-Managed Vacation Rental vs. Natural Retreats Property Management
Case Study
Silver Star Condo Park City, UT
Challenge
Not seeing a high enough ROI from vacation rental with self-management.
Background
Cindy, the owner of a 2-bedroom condo in Park City, self-managed her property from the time she and her husband purchased it in 2010. Since the couple purchased the property as an investment, generating a return through rental income was important to them. Sticker shock had kept them from working with a professional management company. Instead, Cindy shouldered the responsibility of managing all the aspects of the property herself. Over the years, the time investment compared to incoming revenue reached a point that the investment no longer made financial sense. Cindy and her husband considered selling the condo.
Natural Retreats, which came recommended by the HOA, introduced an approach that leveraged the brand’s national recognition and marketing power to attract more qualified guests.
$32,150
2017 Revenue
$50,110
2018 Revenue
$59,594
2019 Revenue
Solution
Natural Retreats, which came recommended by the HOA, introduced an approach that leveraged the brand’s national recognition and marketing power to attract more qualified guests.
Working with Natural Retreats significantly increased Cindy’s revenue through access to Natural Retreats’ many partnerships and channels, including Homes & Villas by Marriott International. Additionally, Cindy benefited from Natural Retreats’ professional consulting services to make her property more marketable to a greater range of potential guests.
Through economies of scale, Natural Retreats also offered higher-quality maintenance and housekeeping at a lower rate with less stress.
Results
Through the increased exposure and marketing reach of Cindy’s property, combined with the professional consulting services she took advantage of, Cindy saw a 35.14% increase in revenue over her first year with Natural Retreats, and an additional 14.9% increase in the year after that.
This resulted in more time for Cindy to enjoy Park City, less hassle with day-to-day operations of her vacation rental, and a substantial increase in overall revenue generated from her property. This has resulted in a net-positive investment for Cindy and her husband to continue to enjoy.
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We want to be your vacation rental partner for years to come, but we believe in earning your long-term business—not locking you into an ironclad contract.
Plus, enjoy your vacation home whenever you like. We don’t limit the number of nights you can use for your own vacations—and it’s easy to reserve your preferred dates in your online owner account. Your home will always be yours.